Target Market

Target Market for Coupé Decalé

My target market for Coupé Decalé is for people aged 25-35 because I believe it is the age of the nightclubs and the festivals. I think so because, in recent years, the majority of people are around this generation, at all parties, nightclubs and festivals. However, an old person (+ 60) who always enjoys a good festival and is still there.

References:
- Arbiterz.com. n.d. [online] Available at: <https://arbiterz.com/wp-content/uploads/2020/01/old-people.jpg> [Accessed 16 March 2020].
- Residentadvisor.net. n.d. [online] Available at: <https://www.residentadvisor.net/images/features/2017/nyege-botiq-02.jpg> [Accessed 16 March 2020].
- ECR. n.d. Watch: French Montana Debuts ‘Famous’ Remix Ft. Adam Levine. [online] Available at: <https://www.ecr.co.za/coca-cola-top-40/watch-french-montana-debuts-famous-remix-ft-adam-levine/> [Accessed 16 March 2020].